A creative, quirky spot for a spirit brand — with a darkly playful tone.
Le Grain Visible wrote, directed and co-produced this commercial for Milton Common brewery, to launch their new Cherry Bounce spirit. The brief: promote the product in a creative, quirky way that reflects the brand's offbeat character.
Shot in Brisbane on the Arri Alexa Mini, the spot brings the company's signature dark-comedy sensibility to brand storytelling.
The commercial and a behind-the-scenes look.

The commercial

Behind the scenes
Previs and shoot day.